Stuntgirl and optical illusions

For BMW’s exhibition at the 2012 Detroit Motor Show, the stand architecture team presented us with a particularly challenging setup: at the center, a large main LED, and above it, almost at a right angle, a 16-meter-long ceiling LED. The concept that emerged was to create an optical illusion. From a position directly at the stand, visitors experienced specially filmed athlete scenes from an impressive low-angle perspective. As they approached the stand, the two LEDs visually merged into a stunning, continuous overall image.

“The further the viewing position moves away from the exhibition stand into the hall, the more the initial distortion is compensated, creating an optical illusion that virtually extends the image upward.”
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Fun Fact:

My then foster horse and I also appear in the installation. For the low-angle shots, “Picco” and I took on the challenge of jumping over a Phantom Flex 4K slow-motion camera in bright backlight.