BMW and MINI in Paris 2012

For their live performance at the BMW press conference during the 2012 Paris Motor Show, dancers from the world-renowned breakdance group “Flying Steps” were pre-recorded so that their moves could be synchronized on the large background LED screen.

Inspired by the structural setup of the rotating individual LEDs, which resembled an open book, an engaging and entertaining loop presentation was created, guiding visitors playfully through the various thematic areas.

At the same time, the MINI exhibition brought the world premiere of the new MINI Paceman to life with a visually striking and engaging presentation.