SAP Sapphire VIRTUAL 2025

For SAP’s flagship event in Orlando, we produced two days of live broadcasts directly from a custom-designed studio at the heart of the show floor. In collaboration with TFN and FMM, we reunited the same team that delivered the 2024 edition — by client request.

I was involved in the studio design and responsible for the complete media content across all display surfaces, including a curved LED wall, LED floor, and an additional demo-stage screen. I shaped the visual identity of the studio — from concept development to final motion execution.

Optical pre-distortion techniques and constantly evolving background visuals kept the stage vibrant and dynamic.

This year’s addition of live augmented reality elements made the broadcasts even more engaging and visually striking.