BMW @ CES in Las Vegas 2020
BMW presented itself in an unexpected color scheme at the Consumer Electronics Show (CES) in Las Vegas.
Building on the initial key visual, a coherent presentation concept was created, defining the look and flow of the entire trade fair experience.
At “Tech Island,” visitors could experience two futuristic media chairs, enjoying a 360° journey on the OLED screen while accessing a wealth of information. As the screen moved, it displayed details about upcoming events, while animated lines and explanatory texts appeared in front of exhibits, perfectly synchronized with the motion.
