BMW EfficientDynamics Explainers

Tasked with creating clear, language-independent explanatory clips for the many functions, technologies, and features of the EfficientDynamics universe, gate.11 developed an innovative concept, in which I played a key role in bringing it to life.

“The “translation” of complex technological interrelations into 25 easily accessible stories required extensive editorial preparation and a deep understanding of the brand. The design and precise execution equally reflect both the sophistication of the technologies and the brand’s commitment to quality.” – www.gate11.net