BMW @ IAA 2009

For the first time, dynamic driving presentations take place live in front of a large audience at an international auto show. Each half-hour, moderated performance features precisely synchronized visual and sound effects, creating a seamless interplay with the vehicles’ movements.

“A particular highlight is the BMW Group press conference, which integrates 25 BMW and MINI vehicles into the show production. The meticulously coordinated interplay between media staging and live performance creates a unique experience that drew significant attention.”  – www.gate11.net

Leopold Prince of Bavaria, long-time brand ambassador for BMW, sent me a small greeting as a thank-you for the staging film that accompanied his appearance in the media. Unfortunately, it’s impossible to read what he wrote… but I’m sure “Geglum” means something really nice.