BMW World Installation 2009

The “BMW Welt” in Munich, with its iconic double cone, provided a very interesting and also challenging setup for a media installation in 2009. Starting from a large central LED, a long spiral of individual screens extended upward throughout the entire space. The focus of the installation was the new BMW Z4 Roadster, presented in a colorful and striking way:

Colorful abstract sequences were generated using special pigments and liquids, with the car’s silhouette digitally woven into the visuals.

A professional stunt driver turned the BMW Z4 Roadster into an artist in its own right: special paint tanks were installed on the car, and various driving maneuvers created intriguing and dynamic patterns, which were later enhanced in post-production with additional digitally generated tire tracks.