SAP Sapphire VIRTUAL 2024

For SAP Sapphire Virtual 2024, I partnered with TFN and Flying Monkeys Media to create the studio experience at the heart of the showfloor. From here, the event was streamed live to a global audience.

I designed and produced the content that set the stage — from dynamic visuals on the LED floor and LED walls to fullscreen elements like openers, countdowns, and transitions.

A true highlight: our use of an optical illusion effect, which we used repeatedly to create surprising immersive moments.