SWR Corporate Design Relaunch

In 2010, the TV appearance of Südwestrundfunk (SWR) was reimagined by the agency gate.11. Under the motto “Show Your Colors”, stunning film footage was created, which I had the honor of developing into the new face of SWR.

“Color codes were assigned to each division, and a clear typography guides the viewer through the packaging elements, while the SWR logo emerges seamlessly from the colored backgrounds. This allows the individual program components to be integrated consistently — one of the major challenges of the channel’s branding package.” – www.gate11.net