Stuntgirl and optical illusions
For BMW’s exhibition at the 2012 Detroit Motor Show, the stand architecture team presented us with a particularly challenging setup: at the center, a large main LED, and above it, almost at a right angle, a 16-meter-long ceiling LED. The concept that emerged was to create an optical illusion. From a position directly at the stand, visitors experienced specially filmed athlete scenes from an impressive low-angle perspective. As they approached the stand, the two LEDs visually merged into a striking, continuous overall image. Fun fact: My then foster horse and I also appear in the installation. For the low-angle shots, “Picco” and I took on…
